Nova Broadcasting Group

In 2019 Advance Properties through its subsidiary Advance Media Group EAD acquired 100% of Nova Broadcasting Group which was and still is the leading Multiplatform Media Group in Bulgaria with a strong footprint in TV and digital. The group’s vast portfolio comprises а diverse range of TV channels and the biggest online media business in the country. 

NOVA is a programming innovator and a pioneer in establishing an array of international TV formats. Support for Bulgarian films and series has become a trademark of the media, while original web productions and video projects supplement the group’s rich portfolio.

NOVA offers strong news and high-quality current affair programs. NOVA News is the top choice of information and was is leader among Bulgaria’s information websites.

The media group’s sports offering DIEMA EXTRA consist of 3 sports HD channels that provide exclusive and premium sports content such as English Premier League, Bulgarian Premier League, NBA and Formula 1 to the sports fans in Bulgaria. DIEMA EXTRA package is also available via the company’s OTT platform Play DX.

The numerous websites and digital platforms, part of Nova Broadcasting Group’s digital business, ensure a monthly reach of more than 75% of Bulgarian online users. The digital portfolio includes the biggest Bulgarian e-mail service, the leading news portals,, as well as other popular websites such as nova play,,, etc.

Nova Broadcasting Group manages the advertising sales for Bulgaria of several world known TV channels.

In 2020 Nova Broadcasting Group acquired a group of radio stations and another recognizable TV channel in Bulgaria. 

In January, 2021 Advance Media Group EAD sold 100% of the shares in Nova Broadcasting Group, together with all its subsidiaries, to United Group which is the leading telecommunications and media operator in Southeast Europe.